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What is Distil?

Distil is a feedback management system designed to help product teams separate signal from noise and build roadmaps based on real user needs.

The Problem Distil Solves​

Most teams struggle with feedback overload:

  • Feedback arrives from Slack, email, support tickets, sales calls, and more
  • It's hard to know which feedback represents real patterns vs. one-off requests
  • Important insights get lost in noise
  • Building a roadmap feels like guesswork

Distil solves this by giving you a structured way to collect, evaluate, and act on feedback.

How It Works (Simple Version)​

  1. Collect: Feedback comes in from anywhere (email, Slack, API, manual entry)
  2. Process: Distil helps you evaluate each piece - is this signal or noise?
  3. Roadmap: Accepted feedback becomes your roadmap automatically
  4. Execute: Push accepted items to Jira or Linear when you're ready to build

Who Is Distil For?​

Distil is built for product teams who:

  • Get feedback from multiple sources
  • Want to make data-driven roadmap decisions
  • Need to show stakeholders why certain features are prioritized
  • Are tired of feedback getting lost or forgotten

Key Benefits​

Signal detection: See patterns across feedback instead of reacting to the loudest voice.

Structured process: Move feedback through clear stages (Needs Signal → Accepted → Ready → Pushed).

Visibility: Show stakeholders what's on the roadmap and why.

Integration: Push accepted work to your existing tools (Jira, Linear) when ready.

What Distil Is Not​

Distil is not a replacement for Jira or Linear. It sits upstream of those tools, helping you decide what to build before you create tickets.

Think of it as the filter between "raw feedback" and "engineering backlog."

Next Steps​